Insights

Leadership transition at .id: a new chapter begins

.id (Informed Decisions), Australia's leading provider of demographic and spatial data tools, announces the appointment of Natalie Field as CEO, succeeding founder Ivan Motley and outgoing CEO Lailani Burra. Natalie brings a strong background in digital transformation, aiming to enhance .id's services and expand its reach beyond local government sectors. Under Natalie's leadership, .id plans to deepen collaborations with local governments and extend services to sectors delivering infrastructure and community support. Founded in 1997 by Ivan Motley, .id was inspired by the belief that "where one lives should not determine what opportunities one has in life." Natalie is committed to upholding this vision while bringing a fresh perspective. With over 25 years of expertise, .id remains dedicated to transforming complex national data into actionable insights, supporting communities and governments in navigating growth and change.