DEMAND PLANNING

Placemaker

Plan for the future with confidence.

When you need to make a location, timing or capacity decision, the wrong call can set you back for years.

Placemaker puts the latest insights from Australia's most trusted demand forecasting experts at your fingertips. See how the communities you serve are forecast to grow, decline or change, block by block, year by year.

Placemaker

Trusted by the organisations that shape Australian communities.

FIND YOUR NEXT LOCATION

Identify growth hotspots.

If you haven't picked a location yet, start by exploring the forecast population change at a state, regional, or local level to pinpoint hotspots of growth and decline. Filter to the demographic your organisation serves and the forecast period that fits your asset class or investment horizon. 

Identify growth hotspots.

ANALYSE A LOCATION

Build the evidence base behind a location decision.

Whether you're scoping a new site or planning for the future of an area you already serve, Placemaker gives you a clear picture of how that location is forecast to change. Define your catchment and get an instant forecast of population, dwellings, and the development sites driving growth, filtered to your target demographic, benchmarked to the wider region and ready to share with boards, investors, or other stakeholders.

 
Build the evidence base behind a location decision.

GET THE BIG DECISIONS RIGHT

Right size. Right place. Right time.

Are falling student enrolments a sign of terminal decline in the area, or a short term trend as ageing families move out to be replaced by new young families? Are the pipes you're installing today big enough to service all the homes when an estate is fully built out in 20 years' time? Open your store early and wait for the growth, or open late and pay overs on the location?

These are hard decisions to make, and expensive to get wrong. Placemaker helps you make the right call on location, timing and capacity - the first time. 

Right size. Right place. Right time.

25 years

A single evidence base to inform long-lead infrastructure decisions and short-term demand forecasting. See the forecast changes year-by-year.

SA1 Data

Australia's most granular forecasts ensure you're analysing the area you serve, not the surrounding suburbs.

Monthly updates

Be the first to see the impact of changing economic conditions, demographic patterns or significant policy or infrastructure decisions, with instant access to the latest insights from the National Forecasting Program as they're published.

Over 57,000 development locations

Australia's population growth, matched to the available dwellings in every local community - now, and into the future. That depth of research is what makes these Australia's most detailed forecasts. Transparently publishing the site-specific timing for every development is what makes them the most trusted.

Inside the platform

Forecast demand for any place in Australia.

A forecast for the precise area you serve

A forecast for the precise area you serve

Analyse a custom catchment that fits your business: a drive time, a service zone, a school catchment or a retail trade area.

  • Drive time catchments (0- 20 minutes)
  • Radius from any address, dropped pin, or suburb
    Draw your own custom area to match a specific boundary
  • See the big picture and local detail, with forecast data at state, SA4, SA2 and SA1 geography.
  • Save, edit, and share with colleagues
A clear picture of future demand

A clear picture of future demand

Analyse forecast changes to population, dwellings, and the developments driving growth, year by year to 2046.

  • Single-year-of-age population from 0 to 100, by sex
  • Custom age cohorts: childcare, school, working age, aged care
  • Dwelling stock forecasts, by major sites and infill
  • Residential development pipeline at site level
  • Benchmark against any reference area
Build confidence with transparent assumptions

Build confidence with transparent assumptions

  • Site-by-site development assumptions for every major residential project: status, capacity, and timing
  • Forecaster analysis at every tier of the model (national, state and regional forecasts) explaining what's driving change
  • New forecasts live in Placemaker the moment they're published
Inform and engage your stakeholders

Inform and engage your stakeholders

Present a compelling and visual story of how your place is forecast to change. Instant reports, with detailed maps and charts, ready for boards, investors, regulators, and planning panels.

  • Export charts as images
  • Access underlying data
Forecast demand for any place in Australia.

Placemaker FAQs

Start with a conversation with our team about your organisation's planning needs. We'll help you understand how Placemaker applies to your sector and use case, get you set up, and provide onboarding and training. Ongoing, we provide support, updates, and access to our demographic specialists as your needs evolve.

Book a demo

Ready to get started?

See Placemaker in action

Contact us for more information or book a demo to see Placemaker in action for a place of interest to you.

Use this form or reach out by phone or email.

Call us: 03 9417 2205
Email: info@id.com.au

Tell us what you’re working on. We’ll come back to you with how Placemaker can help.