Rob Hall is an economist, strategist, and advocate for place-based decision-making. As Chief Economist at .id (informed decisions), Rob leads a multidisciplinary team that equips local governments to plan for vibrant communities and helps organisations make smarter decisions about where to operate and invest. His work helps decision-makers navigate complexity—whether it’s planning for population change, evaluating investment opportunities, or modelling the local impact of national policy shifts.

With more than twenty years of experience across economics, demographics, statistics, and strategic planning, Rob combines deep technical expertise with a passion for shaping thriving communities through better planning and location decisions. His career has focused on understanding the economic and demographic forces that shape regions and cities, and his ability to translate data into meaningful strategies has made him a trusted advisor to clients shaping the future of places across Australia.