
The City of Melbourne
Understanding the City of Melbourne's key and essential workers: their importance to the local economy, who they are, where and how they live, their journey to work, their socio-economic position and their ability to afford housing.
.id (informed decisions) combined our expertise in local economics, demographics and housing to provide a detailed report on the City of Melbourne's key workers.
The City of Melbourne is committed to facilitating more affordable housing for key workers. This research provided a key evidence base for informing discussion and policy, presented to the Future Melbourne Committee in March 2024.
The culmination of the partnership is a key input to a new key worker housing model being developed by CHIA and went on to win the 2024 PIA State Awards for Excellence - Planning Research award.
The first planning permit application with a key worker housing contribution was submitted in October 2024.
"It’s been great to have access to such a strong evidence base to inform our policy development. The depth of understanding from the .id team, and their ability to translate data into insights has been critical to the success of our work."
- City of Melbourne
.id (informed decisions) undertook research on behalf of the City of Melbourne to examine the current socio-demographic, economic and housing characteristics of key workers in the City of Melbourne. In doing so, the aim was to quantify and highlight the importance of key workers to the economy, the type of jobs they do, their incomes, their commuting patterns and their housing situation. A projection of key workers is also provided to illustrate future housing needs and economic importance.
The full report was provided to the City of Melbourne and integrated into their Defining key worker housing research. The purpose of this research is to support the development of policy to secure affordable rental housing for key workers.
‘Essential to our economy’: Melbourne’s plan to get cleaners, retail staff and baristas into city homes, Royce Millar and Josh Gordon, The Age, September 6, 2023
Key workers are generally lower paid workers in occupations considered important to the effective functioning of a city. There is no standard definition of key worker occupations.
For the purpose of this report, the key worker definition was based on traditional key worker occupations identified in AHURI Final Report No. 355, as well as a selection of occupations specific to the role and function of the City of Melbourne’s economy.
The City of Melbourne is one of many councils we have worked with to explore the interplay between affordable housing and the local economy.
Our expertise in local economies, housing and demographics, along with our decades of work with local governments, gives us unique insight and capability.
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