
Customer Success Manager
For a long time, at .id training sessions, I’ve been asked whether we provide cross-tabulated information.
Often this is in the form of questions, like “Can you tell me how old our Indian-born population are?”. Or “Are those aged 18-24 living independently or still at home with their parents?”. Or even “Are our recently arrived migrants living with extended family?”.
Until now, profile.id has not been set up to answer these sort of questions directly.
We’ve always had a wealth of info on individual suburbs, with comparisons to benchmarks, and change over time, and we’ve been able to make inferences from this dataset about some of those questions, but now we have a module which enables you to answer these questions directly.
It’s called Communities of Interest, and it’s available as an optional module in profile.id.
What is a community of interest?
A community of interest is defined as any population group you are interested in telling the demographic story of. Profile.id normally defines a community by its geographic location (e.g. suburb).
However in the Communities of Interest module, it’s defined on the basis of a particular demographic characteristic. We’ve defined the most commonly requested ones as follows:
What comparisons can you make?
All communities of interest can be compared in two ways:
The information is presented in intuitive charts and tables and textual analysis which can be easily exported for use in your own reports. In addition, for clients with atlas.id, any selected community of interest will automatically have a map added to atlas.id, showing the distribution of your selected community across your area.
What does the Communities of Interest module show?
Our first client for Communities of Interest is the City of Parramatta. They have worked with .id for many years on similar (offline) reports on life stages and cultural groups, to inform their ongoing social plan, and provide an information resource for community organisations to understand their client base. You can view the City of Parramatta Communities of Interest here. They sit in the left hand menu directly underneath the regular area profiles. Some of the interesting things which the Parramatta site shows:
How do I access communities of interest?
Communities of Interest is available as an optional, add-on module for all councils with profile.id. There are some standard groupings but age groups and birthplaces/languages can be customized as well. There are minimum population requirements on each of the Communities of Interest, so not all communities will be suitable for all Local Government Areas.
Please contact .id for further information and a quote on Communities of Interest in your area. Or you can fill in this registration of interest form and we’ll get in touch with you.
Our specialists have deep expertise in demographics and spatial analysis, urban economics, housing research, social research and population forecasting
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