GOVERNMENT TOOLS
business
CONSULTING
Macquarie Park Precinct Profile
Key highlights
The Client
City of Ryde
Challenge
The City of Ryde required an economic profile of Macquarie Park to support investment attraction.
Highlights
We decided a PowerPoint slide deck would be the best way to present engaging content that can be tailored to different needs e.g. marketing or planning purposes. A semi-prospectus style report was developed to help decision makers understand the competitive strengths of Macquarie Park and the range of opportunities it presents.
Results
Our slide deck based approach allowed Council to pull out key information for presentations to investors or to be used in marketing material.
The City of Ryde required a detailed profile of their largest economic node – Macquarie Park
This analysis aimed to provide key highlights of the tech park, competitive advantages and benchmarking analysis that could be used to target investment attraction and support economic development strategies.
Our Method
We decided a PowerPoint slide deck would be the best way to present engaging content that can be tailored to different needs e.g. marketing or planning purposes. A semi-prospectus style report was developed to help decision makers understand the competitive strengths of Macquarie Park and the range of opportunities it presents.
The report also included highlighting major businesses and cluster relationships, mapping infrastructure, identifying major projects, and developing economic projections to showcase future growth potential.
Results
.id prepared a powerful story about one of Australia’s largest innovation hubs. Our slide deck based approach allowed Council to pull out key information for presentations to investors or to be used in marketing material.
Want to learn more?
Check out articles from our Economics team here, or feel free to book a meeting if you would like to learn more about how we can help you build the evidence base.