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Economic Spotlight on Ashburton
Key highlights
The Client
The Shire of Ashburton
Challenge
The local council needed an in-depth economic and workforce analysis of the region to support developing an Economic Development Strategy.
Our Method
.id developed a report that highlighted the large changes to the economy and community over the last 20 years from major resource developments and explored future opportunities to diversify the economy.
Highlights
We highlighted the unparalleled shifts in resident and workforce population due to major FIFO activity and identified the competitive strengths and challenges of the local economy compared to neighbouring shires in the Pilbara
Results
The outcome for the council is evidence-based insights that informed and supported the Council economic decision making, focusing on industrial growth, demographic changes, and infrastructure needs.
Economic and Demographic Spotlight on Ashburton
Economic dependence on extractive industries
Volatile employment trends
Demographic shifts
The population of Ashburton is younger and predominantly male, with a notable representation of Indigenous and overseas-born workers. Migration patterns show an influx of residents during construction booms and an exodus once projects end - the largest in Australia between 2016 and 2021, leading to fluctuating demand for local services.
Under-represented sectors
Some key population servicing sectors such as Health and Social Assistance Services are significantly underrepresented compared to neighbouring areas, even after analysis factors in the over-representation of the mining industry. This lack of diversification limits the region's economic resilience and growth potential in non-extractive industries.
Future growth opportunities and challenges
Future growth in Ashburton is tied to ongoing demand for gas and iron ore. However, there is potential for growth in renewable energy, critical minerals, tourism, agriculture, and education. The region needs focused infrastructure developments to enable emerging sectors and potentially better community facilities in the larger townships to support sustained growth in its resident base.
Want to learn more?
Our economic consulting team is engaged by councils and organisations across Australia to provide in-depth insights behind the data. Our experts draw on their knowledge of urban and regional economic development and years of experience working with decision makers across Australia. This information is used by councils to develop evidence based economic development strategies, investment attraction plans and support grant applications.
If you need help on a project, please contact us and we will get in touch.