About us

About .id

We’ve been pioneering independent insights since 1998

At Informed Decisions, we understand that location underpins everything – where people live, how they move, where services are delivered, and how assets perform. Our unique spatial intelligence methodology connects location data and insights to uncover the full picture of a place and help our clients make strategic, high-impact decisions.

About .id

OUR CLIENTS

Why we're different

Why we're different

Our Team

Our expertise spans over 30 years

We are powered by a passionate team of geographers, demographers, economists, spatial analysts, urban planners, social researchers, forecasters, designers, engineers and data scientists. We share a multi-faceted curiosity and understanding about how and where people live.

Rob Hall

Rob Hall

Chief Economist

Natalie Field

Natalie Field

CEO

Ben Saines

Ben Saines

Demographic Consultant

Alexander  Mahoney

Alexander Mahoney

Forecaster

Boris Wong

Boris Wong

Sales & Account Management (WA)

Brigid Quinlan

Brigid Quinlan

Views Delivery

Chris Jones

Chris Jones

Forecaster

Daniel  Evans

Daniel Evans

Head of Sales & Retention (Gov.)

Get in touch

Book a demonstration

Catch up with our expert team for a demonstration of our spatial intelligence services and see how we can help you make smarter decisions for your organisation.